Exploring the Future of Digital Marketing & Technology from Zagreb
Researching how AI, regulation, and digital platforms shape markets and society.
About ITDM
The Institute of Technology and Digital Marketing (ITDM) is a research-driven organization founded in Zagreb by Dario Sipos, Ph.D.
We advance knowledge at the intersection of technology, marketing, and society, exploring how AI, data, and regulation are transforming digital markets.
Research Areas
ITDM’s work spans key domains where technology and marketing intersect.
AI & Personalization
How machine learning shapes marketing and user experience.
Digital Fairness & Regulation
Exploring EU frameworks like DMA & DSA and their market impact.
Sustainable Marketing & Platform Economics
Studying how digital ecosystems evolve responsibly.
Teaching & Capacity Building
ITDM develops academic and professional programs connecting research with industry practice. Planned activities include guest lectures, online modules, and summer schools fostering digital leadership.
Founder & Scientific Lead
Dario Sipos, Ph.D., is an academic researcher in AI personalization, platform regulation, and sustainable marketing. His research connects technology, policy, and marketing to build fair and innovative digital markets.
Connect with Our Research Community
Join ITDM’s growing network of researchers and professionals shaping the future of digital marketing and technology.