About the Institute of Technology and Digital Marketing (ITDM)
Advancing knowledge at the intersection of technology, marketing, and society.
Who We Are
The Institute of Technology and Digital Marketing (ITDM) is a research-driven institution based in Zagreb, Croatia.
Founded by Dario Sipos, Ph.D., ITDM bridges academic research and industry practice, exploring how artificial intelligence, digital regulation, and data-driven marketing are transforming society and business.
Our work focuses on producing evidence-based insights, fostering responsible innovation, and connecting European research with global practice.
Our Mission, Vision and Values
Mission
To advance understanding of how technology reshapes digital marketing, regulation, and consumer behavior through rigorous research and applied learning.
Vision
To become a leading European research hub for digital markets and AI-driven marketing innovation.
Values
Integrity, curiosity, collaboration, and commitment to evidence-based knowledge.
Research Focus
ITDM conducts interdisciplinary research across AI personalization, digital fairness, and sustainable marketing.
Our projects analyze how policy, data, and platform economics influence consumer trust and innovation.
Teaching & Capacity Building
We develop academic and professional programs designed to equip digital leaders with cutting-edge knowledge and practical skills. Upcoming initiatives include online modules, summer schools, and collaborative workshops in Europe.
Founder & Scientific Lead
Dario Sipos, Ph.D., is a researcher and academic specializing in digital markets, AI personalization, and platform regulation.
His publications explore how technology and policy shape modern marketing ecosystems.
Dr. Sipos established ITDM to foster collaboration between research, education, and responsible innovation.
Join Our Research Network
Be part of a European initiative exploring how AI and digital transformation redefine marketing and technology.