Education at ITDM

Research-led teaching in digital marketing, technology, and AI – from Zagreb to the world.

Why Study at ITDM?

ITDM combines academic rigor with hands-on practice in digital marketing and technology. Our courses are grounded in current research on AI, personalization, digital platforms, and regulation, ensuring that learners understand both the theoretical foundations and practical applications of modern digital markets.

  • Research-led teaching from active scholars and practitioners

  • Focus on AI, digital markets, and responsible marketing

  • Flexible formats suitable for working professionals

  • Strong connection to European digital policy and industry practice

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Programs & Courses

ITDM offers courses and learning modules at the intersection of technology and digital marketing. Our portfolio will grow over time as new areas of research develop.

Digital Marketing & Analytics

Core foundations of digital strategy, performance marketing, analytics, and measurement.

AI, Data & Personalization

Courses on AI in marketing, predictive modelling, recommended systems, and responsible use of data.

Digital Policy & Platform Economics

Modules covering the Digital Markets Act, Digital Services Act, and the economics of platforms.

Faculty & Mentors

Education at ITDM is delivered by researchers, industry specialists, and guest lecturers who are actively engaged in digital transformation projects. Our teaching team combines academic depth with real-world experience in AI, marketing, and policy.

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Researcher in AI & Personalization

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Expert in Digital Marketing & Analytics

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Expert in Platform Strategy & Regulation

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Expert Lecturer

Our Teaching Model

Research-Led

Course content is based on current peer-reviewed research, not outdated textbooks.

Practice-Oriented

Assignments use real case studies, datasets, and tools from industry.

Learner-Centered

Small groups, feedback-focused teaching, and clear learning outcomes.

Learn more about how we teach at ITDM.

Accreditation & Quality Assurance

ITDM is structured to align with European standards for higher and continuing education. As our programs develop, we follow clear quality assurance processes for curriculum design, learning outcomes, and assessment.

Information about formal accreditation and partnerships with universities or professional bodies will be published on this page as they are finalized.

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What to Expect

Format

Combination of live online sessions, recorded lectures, and self-paced tasks.

Assessment

Project-based evaluation, practical assignments, and reflective work instead of pure exams.

Support

Access to faculty during office hours, structured feedback, and opportunities for collaboration.

Stay Informed About New Courses

Sign up to receive updates about new courses, application periods, and learning opportunities at ITDM.