Research at the Institute of Technology and Digital Marketing
ITDM conducts applied and theoretical research at the intersection of artificial intelligence, digital communication, and consumer behavior.
Our Research Approach
The Institute of Technology and Digital Marketing conducts applied research at the intersection of artificial intelligence, digital communication, and consumer behavior. Our work focuses on understanding how emerging technologies shape decision-making, trust formation, and market outcomes across the digital economy.
The research published by our team covers a wide set of topics, including AI-powered personalization, predictive modelling in marketing, sustainability communication, and the strategic role of digital platforms.
Research Areas
AI & Personalization
Research on how advanced personalization systems influence trust, satisfaction, and purchase intent. Comparative studies on predictive models for hyper-personalization.
Digital Fairness & Regulation
Work examining digital fairness, platform governance, and the implications of the Digital Markets Act (DMA) and Digital Services Act (DSA).
Sustainable Marketing & Society
Studies exploring sustainability communication, environmental perception, and responsible consumer decision-making.
Selected Published Studies
The Effects of AI-Powered Personalization on Consumer Trust, Satisfaction, and Purchase Intent
The integration of Artificial Intelligence (AI) in e-commerce has dramatically reshaped how businesses interact with consumers.
View Study →Harnessing artificial intelligence for hyper-personalization in digital marketing
In this research, the impact of AI in improving the extent of hyper-personalization in digital marketing is explored by comparing and contrasting the outcomes of the various predictive models with consumers' behavior.
View Study →The role of social Media in Promoting Sustainable Brands
Sustainability has become a primary concern for consumers and businesses, and the need for brands to communicate their environmental initiatives effectively has significantly increased.
View Study →A Quantitative Survey of Twitter's Influence on Online Business
Traditionally businesses used to communicate through personto-person interactions, but with the appearance of the Internet, there has been a massive shift in marketing strategies, which has changed the way of interaction between the consumer and businesses.
View Study →Status Fulfillment through Social Networks: Impact of Hierarchies on Social Differentiation and Well-being
This study examines the multifaceted impacts of hierarchical systems and social networking on social differentiation, network formation, and individual well-being.
View Study →Our Research Mission
ITDM aims to produce rigorous scientific work that is relevant to both researchers and practitioners. We combine quantitative methods, experimental design, and industry data to generate insights that support better strategic decisions in AI-enabled markets.
Collaborate with ITDM
We welcome collaboration with researchers, industry partners, and institutions.