Research Areas

Exploring the scientific foundations of AI, digital governance, and sustainable marketing.

Our Research Focus at ITDM

Research at the Institute of Technology and Digital Marketing (ITDM) examines how technology reshapes the behavior of consumers, businesses, and institutions. Our work is organized into thematic pillars that capture the key forces influencing modern markets: artificial intelligence, digital regulation, and sustainable marketing practices.

The research published by our team covers a wide set of topics, including AI-powered personalization, predictive modelling in marketing, sustainability communication, and the strategic role of digital platforms.

AI & Personalization

This research area focuses on how artificial intelligence shapes consumer experience, trust, satisfaction, and decision-making. ITDM studies advanced personalization systems, predictive models, and AI-driven targeting mechanisms, evaluating their effectiveness and ethical implications in digital environments.

Subtopics:

  • AI-powered personalization and consumer trust

  • Predictive modelling for hyper-personalization

  • Behavioral impacts of algorithmic recommendations

  • Transparency, fairness, and AI governance

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Digital Fairness & Regulation

ITDM investigates how policies such as the Digital Markets Act (DMA) and Digital Services Act (DSA) shape platform governance, data practices, and market competition. Our research examines fairness, transparency, and consumer protection in the context of rapidly evolving digital ecosystems.

Subtopics:

  • EU regulatory frameworks (DMA, DSA)

  • Platform governance & algorithmic accountability

  • Digital fairness and transparency

  • Market power & competitive dynamics

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Sustainable Marketing & Society

This research area examines how digital communication influences consumer perceptions of sustainability, environmental responsibility, and ethical consumption. ITDM also studies how social networks shape public discourse, social differentiation, and well-being.

Subtopics:

  • Social media influence on sustainable consumption
  • Environmental communication & green marketing
  • Online social hierarchies and well-being
  • Digital inclusion and societal outcomes
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Publications Connected to Our Research Areas

Explore Research Collaborations

ITDM partners with universities, industry organizations, and NGOs to advance research in AI, marketing, and digital policy.

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